Beyond Websites and Apps: Is Hosting on Third-Party Platforms Better?
As digitalization continues to shape the business landscape, enterprises are no longer confined to considering websites and applications (apps) as the primary channels for delivering software services. Third-party platforms such as LINE, Facebook, Discord, Telegram mini-apps, and e-commerce platforms like Shopee offer new avenues to reach and serve customers. But are these platforms better? This article explores the advantages and disadvantages of leveraging third-party platforms to help businesses make informed decisions.
Examples of Third-Party Platforms
- LINE
LINE is a popular instant messaging app, particularly dominant in Asia. Businesses can interact with users through LINE's official accounts or LINE Mini Apps.
- Meta (formerly Facebook)
Meta provides various business tools, advertising options, and boasts a massive user base. Businesses can utilize Facebook Pages, Instagram posts, Messenger, and Facebook Apps to engage customers.
- Discord
Initially a communication platform for gamers, Discord has expanded to cater to various communities. Businesses can interact with community members through Discord servers. One of well-known example is AI drawing product Midjourney。
- Telegram Mini-Apps
Telegram, known for its security and speed, allows businesses to provide services through Telegram Bots and Mini-Apps, running directly within Telegram.
- Shopee